Board Members & Management

Jan Turbill
Chairperson
Managing Director of Intuito Market Research
Marketing practitioner with over 30 years’ experience in marketing and market research in the Adelaide market. Jan was the founder of Bottomline in 1987 followed by General Manager of Young & Rubicam until 2000 and Principal of Intuito since inception. Jan has a strong background in product and brand development along with expertise in marketing planning, facilitation of planning workshops, marketing and communication strategy, direct marketing and CRM formulation. Jan is a full member of the Australian Market and Social Research Society.
She has also had extensive experience in tourism and event tourism marketing being a past director of Australian Major Events, Australian Grand Prix, the Racing Industry Development Authority, Adelaide Convention Centre, The Adelaide Fringe, South Australian Motorsport Board and the South Australian Tourism Commission, and she is a current director of Eldercare, Scouts SA, Kain Foundation, The Postgraduate Advisory Board of the University of South Australia, and is also the Chief Commissioner of Scouts Australia (SA Branch).
Jan has a degree in Behavioural Science from Charles Darwin University, and specialises in qualitative and diagnostic research.
Managing Director of Intuito Market Research
Marketing practitioner with over 30 years’ experience in marketing and market research in the Adelaide market. Jan was the founder of Bottomline in 1987 followed by General Manager of Young & Rubicam until 2000 and Principal of Intuito since inception. Jan has a strong background in product and brand development along with expertise in marketing planning, facilitation of planning workshops, marketing and communication strategy, direct marketing and CRM formulation. Jan is a full member of the Australian Market and Social Research Society.
She has also had extensive experience in tourism and event tourism marketing being a past director of Australian Major Events, Australian Grand Prix, the Racing Industry Development Authority, Adelaide Convention Centre, The Adelaide Fringe, South Australian Motorsport Board and the South Australian Tourism Commission, and she is a current director of Eldercare, Scouts SA, Kain Foundation, The Postgraduate Advisory Board of the University of South Australia, and is also the Chief Commissioner of Scouts Australia (SA Branch).
Jan has a degree in Behavioural Science from Charles Darwin University, and specialises in qualitative and diagnostic research.

Chris Sampson
Deputy Chairperson & Treasurer
Chris is an experienced Technology and Innovation consultant and conceptual systems design specialist with 35+ years’ experience of technology team-building, systems and platform design in industry and government, including senior management roles such as Chief Information Officer and Deputy Secretary Technology and Innovation in the UK and Australia. Chris has designed and presented on knowledge systems and technology across Australia/New Zealand and in Europe, Scandinavia, North America, Asia and at the United Nations in New York. Chris was appointed as an Adjunct Professor in the School of Computing and Information Systems at the University of Tasmania in 2010 and is an Associate at the Institute for Sustainable Futures, University of Technology Sydney. Chris is the Founder and Director of experimental systems design company, Future Earth Systems (based in Tonsley, SA) and Director of Digital Society Foundation, a registered charity assisting with digital divide challenges in Australia and around the world.
Chris is an experienced Technology and Innovation consultant and conceptual systems design specialist with 35+ years’ experience of technology team-building, systems and platform design in industry and government, including senior management roles such as Chief Information Officer and Deputy Secretary Technology and Innovation in the UK and Australia. Chris has designed and presented on knowledge systems and technology across Australia/New Zealand and in Europe, Scandinavia, North America, Asia and at the United Nations in New York. Chris was appointed as an Adjunct Professor in the School of Computing and Information Systems at the University of Tasmania in 2010 and is an Associate at the Institute for Sustainable Futures, University of Technology Sydney. Chris is the Founder and Director of experimental systems design company, Future Earth Systems (based in Tonsley, SA) and Director of Digital Society Foundation, a registered charity assisting with digital divide challenges in Australia and around the world.

Daniel Adams
Economic Development Coordinator City of Prospect.
Daniel has experience with the developing, implementing and managing a range of economic development initiatives for businesses and communities. This has included reinvigorating the social media strategy. Daniel has led the development of a Smart City and Suburbs funding proposal across councils partnering with Adelaide University.
Daniel has led the creation of a new regional wireless network to support local entrepreneurs and delivery of council services. Daniel was also responsible for managing a range of economic development and tourism initiatives. This has included marketing local events, agri-tourism policy development, economic research and analysis, project management and stakeholder engagement. Plus being the principle officer in the development of Futures Strategy, identifying key economic development initiatives.
Daniel’s qualifications include, Bachelor of Business (Economics, Finance and Trade) and Bachelor of International Relations.
Daniel has experience with the developing, implementing and managing a range of economic development initiatives for businesses and communities. This has included reinvigorating the social media strategy. Daniel has led the development of a Smart City and Suburbs funding proposal across councils partnering with Adelaide University.
Daniel has led the creation of a new regional wireless network to support local entrepreneurs and delivery of council services. Daniel was also responsible for managing a range of economic development and tourism initiatives. This has included marketing local events, agri-tourism policy development, economic research and analysis, project management and stakeholder engagement. Plus being the principle officer in the development of Futures Strategy, identifying key economic development initiatives.
Daniel’s qualifications include, Bachelor of Business (Economics, Finance and Trade) and Bachelor of International Relations.

Michelle Christie
Board Member.
Michelle is the South Australian Director of Global Recruitment Firm Robert Walters. With over 20 years’ experience working within the job market in South Australia, Michelle has a depth of experience and knowledge of the employment landscape across both the public and private sector and a passion for working with local, national and global organisations to grow their South Australian footprint. During her career Michelle also managed the Talent Acquisition function for Elders Rural Services and worked across Australia assisting the agribusiness source talent. Michelle is a proud South Australian having lived, worked and completing schooling throughout country SA before settling in Adelaide.
Michelle is the South Australian Director of Global Recruitment Firm Robert Walters. With over 20 years’ experience working within the job market in South Australia, Michelle has a depth of experience and knowledge of the employment landscape across both the public and private sector and a passion for working with local, national and global organisations to grow their South Australian footprint. During her career Michelle also managed the Talent Acquisition function for Elders Rural Services and worked across Australia assisting the agribusiness source talent. Michelle is a proud South Australian having lived, worked and completing schooling throughout country SA before settling in Adelaide.

Andrew Cooper
Board Member
Andrew Cooper: Founder of Commercial Alliance Services. Andrew is the founder and Managing Director of Commercial Alliance Service which provides clients with strategic planning, preparation for growth and advice on accessing new markets and becoming export ready. He has more than 30 years in senior executive positions with major ASX listed companies and global manufacturers, and spent considerable time working internationally as Country Director for major subsidiaries. Andrew is the former Director for Future Industries and Advanced Manufacturing for the South Australian Government's Investment Agency within the Department for Trade, Tourism and Investment (DTTI) focussed on bringing investment and the establishment of new and/or international businesses into the State.
Andrew Cooper: Founder of Commercial Alliance Services. Andrew is the founder and Managing Director of Commercial Alliance Service which provides clients with strategic planning, preparation for growth and advice on accessing new markets and becoming export ready. He has more than 30 years in senior executive positions with major ASX listed companies and global manufacturers, and spent considerable time working internationally as Country Director for major subsidiaries. Andrew is the former Director for Future Industries and Advanced Manufacturing for the South Australian Government's Investment Agency within the Department for Trade, Tourism and Investment (DTTI) focussed on bringing investment and the establishment of new and/or international businesses into the State.

Sam Crafter PSM
Board Member
Sam Crafter: Chief Executive Officer or Hydrogen Power SA Sam is in charge of delivering South Australia's new Hydrogen Plant in Whyalla. He has extensive career in commercial strategy, project implementation, public affairs and reputation management in both the public and private sector, with a focus on the energy and resources industries.
Sam Crafter: Chief Executive Officer or Hydrogen Power SA Sam is in charge of delivering South Australia's new Hydrogen Plant in Whyalla. He has extensive career in commercial strategy, project implementation, public affairs and reputation management in both the public and private sector, with a focus on the energy and resources industries.

Sam Mill
Board Member.
Sam is the Sales Operations Manager at Vocus. Sam has an appreciation of governance and risk management, as well as an eye for financials and excellent strategic thinking and planning skills. Her background in Financial management, business law, and governance represents a distinctive combination of disciplines which allows her to bring strongly developed leadership, relationship and communication qualities to the RDAAM Board.
Sam is the Sales Operations Manager at Vocus. Sam has an appreciation of governance and risk management, as well as an eye for financials and excellent strategic thinking and planning skills. Her background in Financial management, business law, and governance represents a distinctive combination of disciplines which allows her to bring strongly developed leadership, relationship and communication qualities to the RDAAM Board.

Scott McKay
Board Member.
Scott leads Flywheel Advisory a supply chain consultancy with 40 years of experience in accounting, executive management and supply chain advisory roles. Scott has held CEO roles with T Ports, Bowmans Rail and e-fill a warehousing and distribution group. Scott was also supply chain leader at Aurecon in Infrastructure advisory, where he was a Principal providing strategic counsel to customers around the world. He is a chartered accountant who after a decade with KPMG for more than a decade, worked in Europe, Asia and Australia overseeing supply chain operations for global companies, in packaging, apparel, food and transport Today, as founder and Principal of Flywheel Advisory, he is helping organisations and businesses using supply chain as a differentiator to drive profitability and service.
Scott leads Flywheel Advisory a supply chain consultancy with 40 years of experience in accounting, executive management and supply chain advisory roles. Scott has held CEO roles with T Ports, Bowmans Rail and e-fill a warehousing and distribution group. Scott was also supply chain leader at Aurecon in Infrastructure advisory, where he was a Principal providing strategic counsel to customers around the world. He is a chartered accountant who after a decade with KPMG for more than a decade, worked in Europe, Asia and Australia overseeing supply chain operations for global companies, in packaging, apparel, food and transport Today, as founder and Principal of Flywheel Advisory, he is helping organisations and businesses using supply chain as a differentiator to drive profitability and service.

Leonie Boothby
Chief Executive Officer.
Leonie Boothby has over 30 years’ experience in senior management roles in both the public and private sectors and has a strong commercial business background. Prior to joining Regional Development Australia Adelaide, Leonie was the CEO of Regional Development Australia Barossa Gawler Light Adelaide Plains. Leonie's public sector experience includes both State and Local Government. Her private sector experience has been in retail, hospitality, tourism, franchising, and finance across Australia and overseas. Her previous experience includes operating her own strategic management consultancy business, providing a range of consultancy services with a focus on economic and community development. Leonie has a strong understanding of the challenges and opportunities for regional South Australia. She is also an experienced Board Director and is currently a member of the South Australian Skills Commission, Chair of the Public Safety & Government Industry Skills Council and a Board Director at the Women’s & Children's Hospital Foundation. Leonie’s former Director roles include Deputy Chair for West Beach Trust (Adelaide Shores - a government business enterprise) and she was formerly an Area Councillor and Deputy Mayor (The Barossa Council).
Leonie Boothby has over 30 years’ experience in senior management roles in both the public and private sectors and has a strong commercial business background. Prior to joining Regional Development Australia Adelaide, Leonie was the CEO of Regional Development Australia Barossa Gawler Light Adelaide Plains. Leonie's public sector experience includes both State and Local Government. Her private sector experience has been in retail, hospitality, tourism, franchising, and finance across Australia and overseas. Her previous experience includes operating her own strategic management consultancy business, providing a range of consultancy services with a focus on economic and community development. Leonie has a strong understanding of the challenges and opportunities for regional South Australia. She is also an experienced Board Director and is currently a member of the South Australian Skills Commission, Chair of the Public Safety & Government Industry Skills Council and a Board Director at the Women’s & Children's Hospital Foundation. Leonie’s former Director roles include Deputy Chair for West Beach Trust (Adelaide Shores - a government business enterprise) and she was formerly an Area Councillor and Deputy Mayor (The Barossa Council).

Hon Dan van Holst Pellekaan
Board Member.
Dan has lived interstate, overseas, in Adelaide, then Outback South Australia for seven years and now in Wilmington in the Southern Flinders Ranges for the last 18 years. His work has been in the distributor and retail sectors of the oil industry, as an owner operator of outback roadhouses, in regional tourism, as a country and outback MP, Minister for Energy and Mining, Deputy Premier and board director and chair.
Dan’s work is now balanced between commercial and volunteer roles with focus on regional development, responsible energy industry and business development. He strives to achieve strong community, economic and environmental outcomes through the appropriate collaborative use of experience, information and governance.
Dan’s experience and way of working will contribute strongly to the RDA Adelaide board team’s leadership and positive outcomes for all of regional South Australia.
Dan has lived interstate, overseas, in Adelaide, then Outback South Australia for seven years and now in Wilmington in the Southern Flinders Ranges for the last 18 years. His work has been in the distributor and retail sectors of the oil industry, as an owner operator of outback roadhouses, in regional tourism, as a country and outback MP, Minister for Energy and Mining, Deputy Premier and board director and chair.
Dan’s work is now balanced between commercial and volunteer roles with focus on regional development, responsible energy industry and business development. He strives to achieve strong community, economic and environmental outcomes through the appropriate collaborative use of experience, information and governance.
Dan’s experience and way of working will contribute strongly to the RDA Adelaide board team’s leadership and positive outcomes for all of regional South Australia.

Rachel Barnett
Communications and Project Officer
Rachel is a highly experienced communications and marketing professional with a strong background in both the corporate and creative sectors. Most recently, Rachel spent five years working within the wine industry, where she honed her expertise in public relations and communications. She has successfully managed and executed a wide range of communication initiatives, including media relations, content creation, and stakeholder engagement. A lifelong resident of the Adelaide Hills, Rachel brings a deep understanding of the local community and a passion for showcasing the region's unique offerings.
Rachel is a highly experienced communications and marketing professional with a strong background in both the corporate and creative sectors. Most recently, Rachel spent five years working within the wine industry, where she honed her expertise in public relations and communications. She has successfully managed and executed a wide range of communication initiatives, including media relations, content creation, and stakeholder engagement. A lifelong resident of the Adelaide Hills, Rachel brings a deep understanding of the local community and a passion for showcasing the region's unique offerings.